Tag Archives: sustainability

On Sustainability: Sundried launch ethical sportswear brand

The CultureJukebox team have always been fans of ideas that bring together sustainability, style and performance – so it was brilliant to get our hands on some products from new brand Sundried.

It’s a new British brand that’s dedicated to making premium activewear ethically, taking care of the environment and staff.  Read about the brand’s brilliant values here.


We’re particularly keen on the sustainability values after purchase.

Up to 80% of the impact of a t-shirt occurs after purchase. The water, chemical toxicity, energy use and emissions from washing and drying your clothing all contribute to your eco footprint. Throughout our marketing, our products, wash care labels and our site, we encourage and remind you to Wash Cool, Sun Dry.

Partnering with The Low Carbon Innovation Fund has allowed Sundried to produce their mens and women’s activewear with 100% transparency and as little a carbon footprint as possible. And, according to the website – purchasing through Sundried helps provide a child with clean drinking water for the first time.

Each item in the Sundried activewear collection is uniquely coded with a pledge to charity Water for Kids – which has volunteers working to provide clean water sources for children in rural disadvantaged communities such as Uganda, Zambia, Tanzania and Kenya.


Watch out in 2017 for a crowdfunded triathlon collection. My samples have just arrived – check out CultureJukebox again later this year – after my next two races – for a full review of the products! For more information, visit Sundried here.


On Sustainability: the ongoing coffee-cup waste campaign

As regular CultureJukebox readers will know,  we’ve been campaigning against coffee cup waste for a long time now.

So, it was great to read about Hugh Fearnley Whittingstall’s BBC News piece, here.

There are some eye-opening statistics in the piece. In his War on Waste campaign, Hugh estimates that 2.5 billion single-use cups per year go to landfill in the UK. But the problem is much bigger when we look beyond Britain…  With estimates of up to half a trillion manufactured, globally, over 100 billion single-use cups go to landfill each year. Starbucks, in the US alone, serves 8,000 cups per minute.

At CultureJukebox HQ we just received an email from an  innovative company called Ecoffee. It explains:

Due to the volumes produced, single-use cups are cheap and make up a miniscule percentage of the cost of a cup of coffee, which means a change to something more sustainable will impact on profits, and shareholders are averse to anything that does that. Starbucks has announced it will be “trialling” Frugal Cup – a recyclable single-use cup – in the UK. Whilst this is a step in the right direction, we don‘t believe it tackles the problem at the source. We can’t see how this will work in practical terms either.  Separation and non-contamination of recycling is the key and unless facilities exist, it will be very difficult to ensure such separation occurs, especially when dealing with cups that are taken off premises. Instead, and as is the current reality, cups will simply end up in general waste. In order to have any impact at all, coffee chains need to invest in special facilities – dedicated bins, dedicated waste recovery, dedicated recycling facilities – and pool resources to do it. Unfortunately, we can’t see this happening any time soon.

So, we think that rather than focusing on the recycling of single-use cups, it’s behaviour that needs to change. A bit like single-use plastic bottles, and more recently, plastic bags, it’s evident that it’s not that hard to change a few little things to help make a big difference. Reusable coffee cups are the way forward.

We’ve stopped drinking coffee from single-use cups. And you should too! The Ecoffee Cup is worth checking out. Made from biodegradable bamboo fibre and available in a wide range of designs, Ecoffee Cup is light, practical and resealable for easy storage in bags.

With a number of coffee shops and cafes offering discounts for those using reusable cups, it also saves money for the British coffee consuming public. The Ecoffee Cup team has set up the #stopthe100billion social media campaign in an attempt to raise awareness of the issue and effect real change in the way we consume coffee.