The CultureJukebox team is always on the look-out for trends that way we see the world around us, so it was intriguing to spot the Chivas Regal space that’s opened up in East London. A real-world demonstration of classic craft, making, and personalisation.
It offers people the chance to craft their very own blended Scotch whisky under the guidance of experts in an intimate setting in Shoreditch.
Chivas Regal is the world’s first luxury Scotch whisky (we did not realise that!) and has launched The Blend. This space is an exclusive whisky bar and ‘Art of Blending’ experience.
The Blend offers a unique opportunity to create your own bespoke, blended whisky. Each experience offers an Art of Blending’ session from Chivas Regal whisky experts.
It’s a chance to learn about the heritage, history and origins of single malt and grain whiskies, tasting examples from Speyside, Islay, the Highlands and Lowlands as well as delicate grain Scotch whisky.
It’s always good to learn too! On this experience you see how the spirit is ‘blended’ to create the distinctive Chivas Regal house style.
And here’s one of the best bits: everyone can create and take home your very own blended whisky to enjoy too!
Follow the hashtag #MyChivasBlend for more information. The experience is taking place at the Truman Brewery (91 Brick Lane, London, E1 6QR) and is open until December 4th. Check out the website for more information here.