Tag Archives: Shoreditch

On Trends: Personalisation and Crafting your own Chivas Regal whisky

The CultureJukebox team is always on the look-out for trends that way we see the world around us, so it was intriguing to spot the Chivas Regal space that’s opened up in East London. A real-world demonstration of classic craft, making, and personalisation.

It offers people the chance to craft their very own blended Scotch whisky under the guidance of experts in an intimate setting in Shoreditch.

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Chivas Regal is the world’s first luxury Scotch whisky (we did not realise that!) and has launched The Blend. This space is an exclusive whisky bar and ‘Art of Blending’ experience.

The Blend offers a unique opportunity to create your own bespoke, blended whisky. Each experience offers an Art of Blending’ session from Chivas Regal whisky experts.

It’s a chance to learn about the heritage, history and origins of single malt and grain whiskies, tasting examples from Speyside, Islay, the Highlands and Lowlands as well as delicate grain Scotch whisky.

It’s always good to learn too! On this experience you see how the spirit is ‘blended’ to create the distinctive Chivas Regal house style.

And here’s one of the best bits: everyone can create and take home your very own blended whisky to enjoy too!

Follow the hashtag #MyChivasBlend for more information. The experience is taking place at the Truman Brewery (91 Brick Lane, London, E1 6QR) and is open until December 4th. Check out the website for more information here.

 

On Culture: Napapijri brings nature and urban culture together

The CultureJukebox team were invited to a special Napapijri event in London’s Shoreditch this week, a remarkable expression of the brand’s values and launching its AW16 collection.

A truly immersive event, the night brought together striking light installations, unforgettable video & projections and a breathtaking musical performance from four international pianists sat at grand pianos.

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The sound and visuals were all powerful, inspired by nature and passionate explorers, celebrating tribe of individuals who see the world with a thoughtful mind and an artful touch.

The space was designed by VJ artist Heleen Blanken, four concert pianists played Simeon ten Holt’s Canto Ostinato on four raised grand pianos. The pianists – Fred Oldenburg, Irene Russo, Sandra van Veen and Jeroen van Veen – are all internationally celebrated for their work, and to be surrounded by the four performing together was an elevating adventure.

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While the music played, the musicians and audience were enveloped by Heleen Blanken’s video artwork, enabling each art-venturer to interpret their own fantastic sonic journey through the various themes: the forest, the starry skies, the mountain and shelter. Like Napapijri itself, Heleen Blanken’s artwork is concerned with the discourse between industrial destruction and the beauty of nature; the urban and the wild. Guests were invited to lie down in the comfort of the Napapijri experience as the music rose and swelled around them, transporting them into the four simultaneous harmonious worlds.

Of course, the event was also live streamed through Napapijri’s Facebook channel, allowing consumers in other countries to join in with the evening online. There’s loads more information on Napapijri’s website here.

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