Tag Archives: Here East

On Art: The Waldorf Project’s Remarkable Journey Through Time, Taste & Touch

The CultureJukebox team have been fans of The Waldorf Project since day one, writing about it a few times. We were invited to Chapter Three last week, and the third instalment is in our opinion the most powerful work yet.

It’s a journey through time, taste and touch and is unlike anything else. It invites people to really feel.


Image credit: Lee Arucci (Waldorf Project Ch 3, Futuro)

Stepping into the show (taking place at HereEast – the Olympic Park / Hackney Wick) you step into somewhere other from the very first moment. The room is dark, and the atmosphere is dark too.

You’re dragged backwards, forwards, and manhandled by a series of beautiful and strong performers. The Waldorf Project is part dance, part immersive theatre, and part experimental food & drink experience.

It’s the drinks that really focus the mind. The first involves balloons and some sort of chemistry experiment. Later, the audience kneels at an altar as a warm, sweet drink is aggressively poured down your mouth.

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Image credit: Lee Arucci (Waldorf Project Ch 3, Futuro)

Things get weirder throughout the show. You’re bundled through tunnels, you have to grasp strangers, and you do things in-between large sheets of plastic. It’s just brilliantly imaginative.

The production is based around the Japanese emotion of AMAE, a temporary surrender. And that’s what you have to do.

The audience has to surrender their comforts, surrender their conceptions of taste and also disconnect. This disconnection from technology and the usual sounds and distractions of everyday life has a huge impact on the feeling around the performance.

There’s strictly no phones, which means you’re focused on the music, the flavours and the people. I was dreaming of lost nights in warehouses in East London, the sounds making me reconsider what these nights meant and what the future holds.

We often don’t consider these things, or how other people consider us. But surrendering to The Waldorf Project’s spell allowed new connections to be born, and started a new way of looking at things.

The superb lighting design helps focus these unconnected thoughts, and drives a loose structure that holds the experience together – illuminating the space and the spaces within ourselves too.

8c9f562d035436ae00adf81253e93d13Image credit: Lee Arucci (Waldorf Project Ch 3, Futuro)

Everyone is separated, but brought together by the light, by the characters living in this remarkable place, and by the sound and structure as you experience this unique show. You’re never really alone.

And maybe that’s the truth. Maybe we do have more in common, and maybe we are more connected than we first thought? Perhaps, by tasting, trying and touching new things we can grow and see things differently?

We thought the show was truly amazing, well done Sean Rogg. It’s open until December 4th, tickets and more details are here.

On Culture: The Waldorf Project is back

The Waldorf Project: Chapter Three / FUTURO is returning to London in its biggest and most ambitious incarnation yet. Chapter Three / FUTURO will guide participants through the vast abyss, manipulating their emotions and responses in a genre-defying, multi-sensory experience – expressed in a universe of black and white alone.

One of the CultureJukebox team’s favourite London creative crews – this is a truly expansive immersive experience. Not to be missed.

The event is take place at Here East, London’s home for making, is – as a hub for entrepreneurs and pioneers of technology – the perfect stage for The Waldorf Project’s latest Chapter, presenting a world full of intrigue and wonder, unimaginable even to the most seasoned of Waldorf Project devotees.

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The Waldorf Project is staged under the concept of the Japanese emotion ‘AMAE’, meaning ‘a temporary surrender in perfect safety’. As in its previous chapters, The Waldorf Project unites the most pioneering practitioners in the worlds of environment design, product design, sound design, choreography, costume and textile design, and gastronomy, engendering through the birth of a new art form a rare synergy.

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Orchestrated and directed by artist Sean Rogg, the experience takes place between individual stages, or environments (each creating a new emotive synchronisation of taste, sound, touch and sight), participants will be immersed in the void of the cathedral-like sensation. Lost in the vacuum, they will be guided to move both as individuals and as a newly formed cumulative organism. Using exciting technologies and emotional manipulation, The Waldorf Project will explore new ways of implementing its algorithmic methods to manipulate the group, as developed in previous chapters; the ‘organism’, by interacting with its environment, will, ultimately, bring it to life and even learn to control it.

“We are not thinking beings that feel; we are feeling beings that think” ~ Antonio Domasio, Professor of Neuroscience, University of California

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“Those attending the experience will have their minds opened to the fanciful and phenomenal possibilities envisaged by preceding generations, before worldly pressures took over and stifled such thinking. By taking our guests on a journey, guided by their senses and interactions with hosts and fellow guests, we aim to satiate their inquisitiveness of these progressive worlds. Upon entering and experiencing Chapter Three / FUTURO, the environment we all live our daily lives in may seem a little humdrum to the initiated” ~
artist, Sean Rogg

The Waldorf Project: Chapter Three / FUTURO runs for nine nights, Thursday 10th – Sunday 13th November and Tuesday 15th – Sunday 20th November 2016.

For further information and for tickets visit www.waldorfproject.com