The CultureJukebox team are fond of a beer or two, so it’s great to hear about the return of an old favourite after a 13-year hibernation..
Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria.
This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted in Bavaria in 1516, limits the Helles lager recipe to three ingredients: water, barley and hops.
Working with a fourth generation family-owned brewery nestled on the edge of Ebersberger Forest, Hofmeister’s new recipe is as Bavarian as it can be, using only pure mineral water from the brewery’s own well, locally grown barley malted in the brewery’s own Malthouse and hops from the world-famous neighbouring Hallertau region.
Hofmeister has been brought back by a team of beer-loving British entrepreneurs who believe the time is right to bring the taste of a genuine ‘Bearvarian’ Helles lager to the UK.
We’re hoping to try out the beer sooner rather than later! Follow The Bear on Twitter for more news.
The CultureJukebox team is always on the look-out for trends that way we see the world around us, so it was intriguing to spot the Chivas Regal space that’s opened up in East London. A real-world demonstration of classic craft, making, and personalisation.
It offers people the chance to craft their very own blended Scotch whisky under the guidance of experts in an intimate setting in Shoreditch.
Chivas Regal is the world’s first luxury Scotch whisky (we did not realise that!) and has launched The Blend. This space is an exclusive whisky bar and ‘Art of Blending’ experience.
The Blend offers a unique opportunity to create your own bespoke, blended whisky. Each experience offers an Art of Blending’ session from Chivas Regal whisky experts.
It’s a chance to learn about the heritage, history and origins of single malt and grain whiskies, tasting examples from Speyside, Islay, the Highlands and Lowlands as well as delicate grain Scotch whisky.
It’s always good to learn too! On this experience you see how the spirit is ‘blended’ to create the distinctive Chivas Regal house style.
And here’s one of the best bits: everyone can create and take home your very own blended whisky to enjoy too!
Follow the hashtag #MyChivasBlend for more information. The experience is taking place at the Truman Brewery (91 Brick Lane, London, E1 6QR) and is open until December 4th. Check out the website for more information here.