Tag Archives: Crowdfunding

On Ideas: Adopting An Apple Tree in Northern Sweden

The CultureJukebox team love to hear about ideas that can make a difference to the world around us. So was great to hear about a brilliant new apple adoption scheme in Sweden.


Here’s what the press release has to say:

Sweden’s award winning maker of cider, Brännland Cider AB, is offering its Ice Cider on Michelin Star restaurants around the world, just a few years after its founding. The company now wants to give something back to the soil it depends upon and invites everyone to come along for a project, researching sustainable ecological growth of apples for making an even better product, up in the North of Sweden.

Brännland Cider is the living proof that a vision can go a long way, showing that the unimaginable can be done. In the course of 6 years, the company has succesfully launched its award winning Ice Cider, a product perfectly suited for the Nordic climate.

In October 2016 Brännland Cider planted 1000 apple trees at Röbäcksdalen outside Umeå in the North of Sweden. This orchard is the start of a new apple domain and terroir in both Sweden and Europe and will in time spawn great cider. But, it will also be a centre of research, learning and education on apple growing in the North where all results will be shared to promote science and sustainability in the name of ecology and forward thinking.

Brännland Cider is now inviting the public to be a part of the terroir for making great cider but also to help develop more eco friendly Northern orchards. Apart from supporting the shaping of a renewed and enriched Northern landscape, every donor will get its name on one of the trees, be invited to participate in the yearly harvest feast on location and also get a chance to try the fresh cider from the actual trees before anyone else. Discover more on Kickstarter here.

What a cool idea! Check out the website here.

On Sustainability: Sundried launch ethical sportswear brand

The CultureJukebox team have always been fans of ideas that bring together sustainability, style and performance – so it was brilliant to get our hands on some products from new brand Sundried.

It’s a new British brand that’s dedicated to making premium activewear ethically, taking care of the environment and staff.  Read about the brand’s brilliant values here.


We’re particularly keen on the sustainability values after purchase.

Up to 80% of the impact of a t-shirt occurs after purchase. The water, chemical toxicity, energy use and emissions from washing and drying your clothing all contribute to your eco footprint. Throughout our marketing, our products, wash care labels and our site, we encourage and remind you to Wash Cool, Sun Dry.

Partnering with The Low Carbon Innovation Fund has allowed Sundried to produce their mens and women’s activewear with 100% transparency and as little a carbon footprint as possible. And, according to the website – purchasing through Sundried helps provide a child with clean drinking water for the first time.

Each item in the Sundried activewear collection is uniquely coded with a pledge to charity Water for Kids – which has volunteers working to provide clean water sources for children in rural disadvantaged communities such as Uganda, Zambia, Tanzania and Kenya.


Watch out in 2017 for a crowdfunded triathlon collection. My samples have just arrived – check out CultureJukebox again later this year – after my next two races – for a full review of the products! For more information, visit Sundried here.