It’s a new British brand that’s dedicated to making premium activewear ethically, taking care of the environment and staff. Read about the brand’s brilliant values here.
We’re particularly keen on the sustainability values after purchase.
Up to 80% of the impact of a t-shirt occurs after purchase. The water, chemical toxicity, energy use and emissions from washing and drying your clothing all contribute to your eco footprint. Throughout our marketing, our products, wash care labels and our site, we encourage and remind you to Wash Cool, Sun Dry.
Partnering with The Low Carbon Innovation Fund has allowed Sundried to produce their mens and women’s activewear with 100% transparency and as little a carbon footprint as possible. And, according to the website – purchasing through Sundried helps provide a child with clean drinking water for the first time.
Each item in the Sundried activewear collection is uniquely coded with a pledge to charity Water for Kids – which has volunteers working to provide clean water sources for children in rural disadvantaged communities such as Uganda, Zambia, Tanzania and Kenya.
Watch out in 2017 for a crowdfunded triathlon collection. My samples have just arrived – check out CultureJukebox again later this year – after my next two races – for a full review of the products! For more information, visit Sundried here.